How Evernote Turned Note Taking Into a $10 Million Business
Notes — they’re not sexy or flashy. But when one is the difference between remembering something of significance and forgetting it, then it takes on an indispensable purpose. Perhaps that explains the meteoric rise of Evernote — the ubiquitous note-taking platform that added more than 500,000 new users in November and is anticipating hitting 6 million members before the end of the year.
While Evernote’s products have been around since early 2008, most of its growth has happened this year. At the beginning of year, Evernote was adding 3,000 new users a day. Today, that figure has risen to 18,000 new people per day. It took the company practically two years to sign on its first 2 million members, but this year alone it is on track to double that stat and sign on 4 million new users.
To say things are trending upward would be an understatement. And so, Mashable spoke with both Evernote’s CEO and founder Phil Libin and VP of marketing Andrew Sinkov to get their insights behind the company’s success. MORE
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