In the past three weeks, almost 10,000 Facebook users have “liked” this brief clip of the world’s cutest dog playing with a chew toy. Coincidence? Or spot-on calculations leading to a viral sensation?
How videos get passed around the web — in other words, how they “go viral” like the latest strain of influenza — is more a science than an art. Certainly, creativity is a factor; but there are also tried-and-true formulas for online video success. And the most important factor of all is optimizing for shareability. MORE
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